Art of Cause Marketing
How to Use Advertising to Change Personal Behavior and Public Policy
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Word Count
80,000 words, Guess
Page Count
320 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9485463M
- ISBN-139780658001222
- ISBN-100658001221
- OCLC Control Number42296699
- Internet Archiveartofcausemarket00earl
and 2 more
- Library of Congress Control Number99045663
- LibraryThing2790973
Classifications
- LCCHF5414 .E18 2000
Description
"Explains how to develop a successful public service campaign. ... Includes important insights into the typical targets of cause ads, the creative process, the effectiveness of different media for cause efforts, and how to research, test, and measure the success of a cause ad campaign. ... Features information on the Advertising Council and how to apply for Ad Council sponsorship, ample cases studies, and over fifty illustrations taken from actual cause advertising commercials and print ads"--Back cover.
Subjects
Other Editions
- Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
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