The measurement of industry advertising effects
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Author
Contributions
- Wittink, Dick R., joint author. - Contributor
Publication
1974 - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University, West Lafayette, Ind, Indiana
Language
English
Word Count
9,500 words, Guess
Page Count
38 pages
Identifiers
- Library of Congress Control Number74622175
- Open LibraryOL5170487M
Classifications
- DDC658/.001/9 s
- DDC381
- LCCHD6483 .P8 no. 445
and 1 more
- LCCHF5827 .P8 no. 445
Series Statement
- Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 445
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