Integrated communication
synergy of persuasive voices
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Author
Contributions
- Thorson, Esther. - Contributor
- Moore, Jeri. - Contributor
- Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.) - Contributor
Publication
1996 - Lawrence Erlbaum Associates, Mahwah, N.J, New Jersey
Language
English
Word Count
96,500 words, Guess
Page Count
386 pages
Identifiers
- Internet Archiveintegratedcommun0000unse
- ISBN-100805813918
- ISBN-139780805813913
- LibraryThing1158221
- Goodreads4087542
Classifications
- DDC658.8
- LCCHF5415.123 .I58 1996
- LCCHF5415.123.I58 1996
and 1 more
- LCCHF5415.123 .I58 1996eb
Subjects
Genres
- Congresses
Series Statement
- Advertising and consumer psychology
Other Editions
- Integrated communication: synergy of persuasive voices
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