An approach to assess the importance of brand equity in acquisition decisions
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Author
Contributions
- Srivastava, Rajendra K. - Contributor
- Rao, Vithala R. - Contributor
Publication
1993 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number29837796
- Open LibraryOL52462897M
Subjects
Series Statement
- Report -- no. 93-124
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