Promotional strategy
managing the marketing communications process
8th ed.
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Author
Contributions
- Warshaw, Martin R. - Contributor
- Kinnear, Thomas C., 1943- - Contributor
Publication
1994 - Irwin, Burr Ridge, Ill, Illinois
Language
English
Word Count
156,000 words, Guess
Page Count
624 pages
Identifiers
- Internet Archivepromotionalstrat00enge_1
- ISBN-100256122407
- ISBN-139780256122404
- Goodreads208000
- LibraryThing7100527
and 3 more
- Library of Congress Control Number93048793
- OCLC Control Number29564139
- Open LibraryOL1436539M
Classifications
- DDC658.8
- LCCHF5415 .E65 1994
Subjects
Series Statement
- The Irwin series in marketing
Other Editions
- Promotional strategy: managing the marketing communications process
Show 4 more editions
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