Contributions

  • Warshaw, Martin R. - Contributor
  • Kinnear, Thomas C., 1943- - Contributor

Publication

1994 - Irwin, Burr Ridge, Ill, Illinois

Language

English

Word Count

156,000 words, Guess

Page Count

624 pages

Identifiers

and 3 more

Classifications

  • DDC658.8
  • LCCHF5415 .E65 1994

Subjects

Series Statement

  • The Irwin series in marketing

Other Editions

  • Promotional strategy: managing the marketing communications processIrwin1994-01-01
Show 4 more editions

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