Cases in marketing management
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Author
Contributions
- Parsons, Leonard J. - Contributor
- Jeannet, Jean-Pierre. - Contributor
Publication
1992 - Wiley, New York, New York (State)
Language
English
Word Count
149,500 words, Guess
Page Count
598 pages
Identifiers
- Internet Archivecasesinmarketing0000dalr
- ISBN-100471547468
- ISBN-139780471547464
- Library of Congress Control Number91028624
- Better World Books9780471547464
and 2 more
- Better World BooksP8-CGQ-974
- Open LibraryOL1549072M
Classifications
- DDC658.8
- LCCHF5415.13 .D315 1992
- LCCHF5415.13.D315 1992
Description
x, 598 p. : 25 cm
Subjects
Genres
- Case studies
Other Editions
- Cases in marketing management
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