Contributions

  • Ferrell, O.C. - Contributor

Publication

1999 - Dryden Press, Fort Worth, TX, Texas

Language

English

Word Count

101,750 words, Guess

Page Count

407 pages

Identifiers

Classifications

  • DDC658.8
  • LCCHF5415.13 .M3586 1999

Subjects

Genres

  • Case studies

Other Editions

  • Marketing strategyDryden Press1999

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