Luxury Brand Management
A World of Privilege
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Word Count
100,000 words, Guess
Page Count
400 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveluxurybrandmanag0000chev
- ISBN-100470823267
- ISBN-139780470823262
- Goodreads2588588
- LibraryThing5083178
and 3 more
- OCLC Control Number179841006
- Better World Books9780470823262
- Open LibraryOL10296280M
Classifications
- LCCHF5415.15
- LCCHD69.B7 C473 2008
Description
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
Subjects
Other Editions
- Luxury Brand Management: A World of Privilege
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