Publication

2008-02-04 - Wiley

Language

English

Word Count

100,000 words, Guess

Page Count

400 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • LCCHF5415.15
  • LCCHD69.B7 C473 2008

Description

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Subjects

Other Editions

  • Luxury Brand Management: A World of PrivilegeHardcoverWiley2008-02-04

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!