Marketing's influence within the firm
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Author
Contributions
- Krohmer, Harley - Contributor
- Marketing Science Institute - Contributor
- Workman, John P. (Writer on marketing) - Contributor
Publication
1998 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number40814155
- Open LibraryOL52455244M
Subjects
Series Statement
- Report -- no. 98-126
Other Editions
- Marketing's influence within the firm
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