Contributions

  • Mickey C. Smith (Editor) - Contributor
  • E. M. Mick Kolassa (Editor) - Contributor
  • Greg, Ph.D. Perkins (Editor) - Contributor
  • Bruce Siecker (Editor) - Contributor

Publication

2002-06-01 - Pharmaceutical Products Press

Language

English

Word Count

92,000 words, Guess

Page Count

368 pages

Physical Format

Paperback

Identifiers

and 4 more
  • OCLC Control Number48957902
  • Better World Books9780789015839
  • Better World BooksP8-BTS-976
  • Open LibraryOL8152559M

Classifications

  • LCCHD9665.5.P525 2002
  • LCCHD9665.5 .P525 2002

First Sentence

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."

Subjects

Topics

Other Editions

  • Pharmaceutical Marketing: Principles, Environment, and PracticePaperbackPharmaceutical Products Press2002-06-01

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