Pharmaceutical Marketing
Principles, Environment, and Practice
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Author
Contributions
- Mickey C. Smith (Editor) - Contributor
- E. M. Mick Kolassa (Editor) - Contributor
- Greg, Ph.D. Perkins (Editor) - Contributor
- Bruce Siecker (Editor) - Contributor
Publication
2002-06-01 - Pharmaceutical Products Press
Language
English
Word Count
92,000 words, Guess
Page Count
368 pages
Physical Format
Paperback
Identifiers
- Internet Archivepharmaceuticalma0000unse
- ISBN-139780789015839
- ISBN-100789015838
- LibraryThing7678667
- Library of Congress Control Number2002022045
and 4 more
- OCLC Control Number48957902
- Better World Books9780789015839
- Better World BooksP8-BTS-976
- Open LibraryOL8152559M
Classifications
- LCCHD9665.5.P525 2002
- LCCHD9665.5 .P525 2002
First Sentence
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
Subjects
Topics
Other Editions
- Pharmaceutical Marketing: Principles, Environment, and Practice
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