The influential mind
what the brain reveals about our power to change others
First edition.
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Word Count
60,500 words, Guess
Page Count
242 pages
Identifiers
- Internet Archiveinfluentialmindw0000shar
- ISBN-101627792651
- ISBN-139781627792653
- Library of Congress Control Number2016058450
- OCLC Control Number980301951
and 2 more
- Better World Books9781627792653
- Open LibraryOL26927864M
Classifications
- DDC158.2
- LCCBF774 .S53 2017
- LCCBF774.S53 2017
Description
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
Other Editions
- The influential mind: what the brain reveals about our power to change others
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