Marketing Essentials
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Author
Publication
2012 - Glencoe/McGraw-Hill School Pub, Bothell, WA
Language
English
Word Count
243,500 words, Guess
Page Count
974 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL24650100M
- Internet Archivemarketingessenti0000fare
- ISBN-10007895312X
- ISBN-139780078953125
- Better World Books9780078953125
Classifications
- LCCMARKET
- LCCMCGRAW
- LCC2012
Description
Marketing Essentials teaches you the marketing skills you need to make plans for your future in the business workforce. Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships. - Publisher.
Other Editions
- Marketing Essentials
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