Author

Publication

1999-07-20 - McGraw-Hill Companies

Language

English

Word Count

77,250 words, Guess

Page Count

309 pages

Identifiers

and 3 more
  • Library of Congress Control Number99019749
  • LibraryThing231934
  • Goodreads1115955

Classifications

  • LCCHD9696.2.U64 I257 1999

Description

There's been a lot of speculation on when I will deliver a vision. The last thing IBM needs right now is a vision. What it needs right now are tough-minded, market-driven, highly effective strategies.

Description

"Saving Big Blue is the saga of how Lou Gerstner rolled up his sleeves, dug in, and resurrected IBM from an all-but-certain death into a textbook example of corporate turnaround wizardry. How Gerstner, by infusing a sense of urgency into a company that had begun to equate aggressiveness with dishonor, led Big Blue from an $8 billion loss in 1993 to a $3 billion profit in 1994. Saving Big Blue reveals the hidden secrets of the world's biggest computer maker. Its chapters present numerous leadership secrets and success maxims, then look inside each to reveal management insights that can be applied to situations of any size or type."--BOOK JACKET.

Subjects

Other Editions

  • Saving Big BlueMcGraw-Hill Companies1999-07-20

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