Contributions

  • Midwest Agribusiness Trade Research and Information Center - Contributor

Publication

2007 - Midwest Agribusiness Trade Research and Information Center, Iowa State University, Ames, Iowa, Iowa

Language

English

Word Count

6,500 words, Guess

Page Count

26 pages

Identifiers

Classifications

  • LCCHD9433.J32 C54 2007

Description

In the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006.

Subjects

Series Statement

  • MATRIC briefing paper -- 07-MBP 12

Links

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