Publication

2006-06-30 - Goodheart-Willcox Co, Tinley Park, IL

Language

English

Word Count

196,000 words, Guess

Page Count

784 pages

Physical Format

Hardcover

Identifiers

and 2 more

Classifications

  • LCCHF5415 .C52785 2006

Description

Explore the field of marketing with Marketing Dynamics. This text is innovative, challenging, easy-to-read, and fun to use. Vivid explanations and classic examples help you learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the four Ps: Product, Place, Price, and Promotion. The influences of technology and the Internet are illustrated throughout the text. Marketing impacts the success of every business, and the knowledge of marketing will enhance any career. Let Marketing Dynamics sell you on the exciting and dynamic world of marketing! - Back cover.

Subjects

Other Editions

  • Marketing DynamicsHardcoverGoodheart-Willcox Co2006-06-30
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