Marketing Dynamics
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Publication
2006-06-30 - Goodheart-Willcox Co, Tinley Park, IL
Language
English
Word Count
196,000 words, Guess
Page Count
784 pages
Physical Format
Hardcover
Identifiers
- Internet Archivemarketingdynamic0000clar
- ISBN-101590705866
- ISBN-139781590705865
- Goodreads5446486
- Library of Congress Control Number2005046043
and 2 more
- OCLC Control Number58478458
- Open LibraryOL8849297M
Classifications
- LCCHF5415 .C52785 2006
Description
Explore the field of marketing with Marketing Dynamics. This text is innovative, challenging, easy-to-read, and fun to use. Vivid explanations and classic examples help you learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the four Ps: Product, Place, Price, and Promotion. The influences of technology and the Internet are illustrated throughout the text. Marketing impacts the success of every business, and the knowledge of marketing will enhance any career. Let Marketing Dynamics sell you on the exciting and dynamic world of marketing! - Back cover.
Subjects
Other Editions
- Marketing Dynamics
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