Contributions

  • Berry, Leonard L., 1942- - Contributor
  • Parasuraman, A - Contributor
  • Marketing Science Institute - Contributor

Publication

1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

7,000 words, Guess

Page Count

28 pages

Identifiers

Subjects

Series Statement

  • Report / Marketing Science Institute -- no. 91-113

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