International Business Marketing in Emerging Country Markets
The Third Wave of Internationalization of Firms
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Word Count
59,500 words, Guess
Page Count
238 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveinternationalbus0000jans_m9k7
- ISBN-101847202519
- ISBN-139781847202512
- Library of Congress Control Number2007011683
- OCLC Control Number122291384
and 2 more
- Better World Books9781847202512
- Open LibraryOL11916311M
Classifications
- LCCHD2932 .J35 2007
- LCCHF1416
- LCCHD2932 .J35 2009
Description
"This book explores how multinational corporations (MNCs) solve business marketing problems encountered in large emerging country markets such as China, India, Russia, and Poland. Hans Jansson finds that traditional ideas and frameworks used for analysing, forming and implementing industrial marketing in mature markets are in need of adjustment before the are applied to emerging country markets. Accordingly, he develops the international business marketing model to address the specific challenges afforded by these markets, and explores strategic business marketing issues."--BOOK JACKET.
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- International Business Marketing in Emerging Country Markets: The Third Wave of Internationalization of Firms
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