Publication

2008 - Kogan Page

Language

English

Word Count

60,250 words, Guess

Page Count

241 pages

Physical Format

Hardcover

Identifiers

and 2 more
  • Better World Books9780749450250
  • Open LibraryOL10768870M

Classifications

  • LCCHF5438.5
  • LCCHF5415.126 .W55 2008

Description

The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

Subjects

Other Editions

  • The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct MarketingHardcoverKogan Page2008-01-01

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