Customer Capitalism
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Word Count
78,000 words, Guess
Page Count
312 pages
Physical Format
Paperback
Identifiers
- Internet Archivecustomercapitali00vand
- ISBN-101861563078
- ISBN-139781861563071
- LibraryThing286624
- Goodreads1185271
and 3 more
- OCLC Control Number77114192
- Better World Books9781861563071
- Open LibraryOL8630666M
Classifications
- LCCHF5415.5.V357 2001
- DDC658.8/12
- LCCHF5415.5 .V357 1999
Description
"Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These enterprises transform classic product/service categories, moving them away from market share into new 'market spaces' where they find new ways of doing things for customers." "Customer capitalism does what old capitalism could never do - it gives corporations a sustainable edge. Sandra Vandermerwe shows how to relate the ten principles of customer capitalism to your business and achieve the multiple and exponential rewards of increasing returns."--Jacket.
First Sentence
JEFF BEZOS IS ONLY ONE OF MANY LEADERS IN A VARIETY OF industries who are confounding traditionalists by making money (and history) using a business model that is radically different from that of the past.
Subjects
Other Editions
- Customer Capitalism
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