Communicating Globally
An Integrated Marketing Approach
1 edition
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Word Count
70,000 words, Guess
Page Count
280 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9506896M
- ISBN-139780844225227
- ISBN-100844225223
- OCLC Control Number42002843
- OCLC Control Numbercommunicatingglo0000schu_f0v6
and 2 more
- Library of Congress Control Number99043187
- Goodreads6004428
Classifications
- LCCHF1416 .S35 2000
Description
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world.
First Sentence
The challenge facing most marketing organizations as they enter the 21st century is how to transition from traditional functions and operations to the new world of the 21st century and the global marketplace.
Subjects
Topics
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