Modern competitive analysis
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Author
Publication
1990 - Oxford University Press, New York, England
Language
English
Word Count
94,000 words, Guess
Page Count
376 pages
Identifiers
- Open LibraryOL21164163M
- ISBN-100195058453
- OCLC Control Number19521020
- OCLC Control Numbermoderncompetitiv00oste
- Library of Congress Control Number89003394
and 1 more
- Goodreads4952735
Classifications
- DDC338.6048
- LCCHD41 .O85 1990
Description
Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent.
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