Markus Baum, Marco Hackstein, Marcel Mehling

Strategic Marketing

Assessment of Why the Sony Walkman Brand Lost Out to IPod in Terms of Its Position and Level of Demand in the Marketplace

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Author

Publication

2013 - GRIN Verlag GmbH

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

ISBN-139783656199960
ISBN-103656199965
Better World Books9783656199960
Open LibraryOL49475835M

Classifications

LCCHF5415

Subjects

Topics

Marketing Strategic planning Apple computer, inc Ipod (digital music player)Sound, equipment and supplies

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