Contributions

  • Narver, John C. - Contributor
  • Marketing Science Institute - Contributor

Publication

1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

8,750 words, Guess

Page Count

35 pages

Identifiers

Classifications

  • DDC658.83

Subjects

Series Statement

  • Report / Marketing Science Institute -- no. 92-118

Other Editions

  • Market orientation, performance, and the moderating influence of competitive environmentMarketing Science Institute1992

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