Promotion has a negative effect on brand evaluations-- or does it?
additional disconfirming evidence
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Author
Contributions
- McAlister, Leigh - Contributor
- Inman, J. Jeffrey - Contributor
Publication
1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number25642467
- Open LibraryOL52776280M
Alternate Titles
- Journal of marketing research.
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 92-105
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