Contributions

  • Arens, Christian - Contributor
  • Michael F. Weigold - Contributor

Publication

2013 - McGraw-Hill Irwin, New York, New York (State)

Language

English

Word Count

180,500 words, Guess

Page Count

722 pages

Identifiers

Subjects

Topics

Other Editions

  • Contemporary advertising and integrated marketing communicationsMcGraw-Hill Irwin2013-01-01

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