Creative marketing
an extended metaphor for marketing in a new age
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Author
Contributions
- Rentschler, Ruth, 1953- - Contributor
Publication
2005 - Palgrave Macmillan, New York, New York (State)
Language
English
Word Count
40,250 words, Guess
Page Count
161 pages
Identifiers
- Open LibraryOL3426207M
- ISBN-101403941904
- OCLC Control Number60644846
- OCLC Control Numbercreativemarketin00ianf
- Library of Congress Control Number2005049931
and 2 more
- Goodreads1251065
- LibraryThing5240882
Classifications
- DDC658.8
- LCCHF5415.123 .F56 2005
Other Editions
- Creative marketing: an extended metaphor for marketing in a new age
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