Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
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Publication
2008-04-29 - Portfolio Trade
Language
English
Word Count
80,000 words, Guess
Page Count
320 pages
Physical Format
Paperback
Identifiers
- ISBN-101591840708
- ISBN-139781591840701
- LibraryThing6948620
- Goodreads2313692
- OCLC Control Number183267694
and 2 more
- Better World Books9781591840701
- Open LibraryOL12375076M
Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.
First Sentence
America's middle-market consumers are trading up.
Subjects
Other Editions
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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