Marketing led, sales driven
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Author
Contributions
- Chartered Institute of Marketing. - Contributor
Publication
1993 - Butterworth-Heinemann, Oxford, England
Language
English
Word Count
80,250 words, Guess
Page Count
321 pages
Identifiers
- ISBN-100750601485
- ISBN-139780750601481
- Goodreads3501304
- Library of Congress Control Number93135317
- Open LibraryOL1472221M
Classifications
- DDC658.8
- LCCHF5438.25 .S74 1993
Subjects
Topics
Series Statement
- The Marketing series
- Marketing series (London, England)
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