Retail power plays
from trading to brand leadership : strategies for building retail brand value
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Author
Contributions
- Jary, Michael, 1963- - Contributor
Publication
1997 - New York University Press, Washington Square, N.Y, New York (State)
Language
English
Word Count
70,000 words, Guess
Page Count
280 pages
Identifiers
- Open LibraryOL668355M
- ISBN-100814793312
- OCLC Control Number36755859
- OCLC Control Numberretailpowerplays00wile_0
- Library of Congress Control Number97014139
and 2 more
- LibraryThing483224
- Goodreads74248
Classifications
- DDC658.8/7
- LCCHD69.B7 W55 1997
Description
When we think of brands, we think of "producer brands" such as Coca-Cola or Marlboro. In Retail Power Plays, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe: the development of strong "retail brands." They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes.
Other Editions
- Retail power plays: from trading to brand leadership : strategies for building retail brand value
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