Publication

1995 - Prentice Hall, Englewood Cliffs, N.J, New Jersey

Language

English

Word Count

82,250 words, Guess

Page Count

329 pages

Identifiers

and 2 more
  • LibraryThing2773240
  • Goodreads4328625

Classifications

  • DDC658.8/48/09597
  • LCCHF1416 .E544 1995

Description

Vietnam is fast emerging as the hottest new business frontier on the Pacific Rim. With a remarkable combination of booming growth, negligible inflation, and a standardized currency - plus low labor rates and a hard-working population of 70 million (twelfth in the world) - it offers a huge market to exporters, and a potential goldmine for savvy investors, entrepreneurs, and business executives. Even though Vietnam is officially still a "communist" country, recent government and market reforms have dramatically changed the economic environment. Today, Vietnam is essentially a free market economy and, moreover, one just beginning to take off - the best possible time for entrepreneurs and investors to get involved. Here is the first complete guide to doing business in this new economic powerhouse. Packed with practical help on everything from trademark protection to coping with a sometimes Byzantine bureaucracy. With its explosion of private business activity - record rates of economic growth - and strategic position as a window into the still untapped natural resources and huge consumer markets of Laos, Cambodia, and Myanmar - Vietnam is clearly the strongest of the new economic mini-dragons now emerging on the Pacific Rim. This guide provides an easy-to-follow roadmap to its unparalleled new opportunities.

Subjects

Topics

Export marketingExport marketing.Corporate cultureEconomic conditionsForeign InvestmentsInvestments, ForeignExport marketing -- Vietnam.

Places

Times

Series Statement

  • Prentice Hall's emerging world market series

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