Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
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Word Count
113,250 words, Guess
Page Count
453 pages
Identifiers
- Open LibraryOL37281228M
- ISBN-139781522547570
- OCLC Control Number1023414895
- OCLC Control Number1002722462
- Library of Congress Control Number2017032133
Classifications
- LCCHD9410.5 .S63
- LCCHD9410.5 .S63 2018
Description
"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes. It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--
Subjects
Other Editions
- Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
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