Agenda-setting
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Author
Contributions
- Rogers, Everett M. - Contributor
Publication
1996 - Sage, Thousand Oaks, Calif, California
Language
English
Word Count
34,750 words, Guess
Page Count
139 pages
Identifiers
- Open LibraryOL613890M
- ISBN-100761905626
- OCLC Control Number36129041
- OCLC Control Number36461961
- Library of Congress Control Number96210701
and 2 more
- Goodreads4940643
- LibraryThing8633601
Classifications
- DDC302.23/0973
- LCCP96.P832 U636 1996
- LCCP96.P832U636 1996
Description
What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized on the media's agenda often demand attention on the public agenda, and in turn influence the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda - e.g., the war on drugs, drunk driving, the Exxon Valdez, the Ethiopian famine, and AIDS - provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing also will appreciate this volume's insightful approach to agenda-setting and policy.
Subjects
Topics
Places
Series Statement
- Communication concepts ;
- 6
Other Editions
- Agenda-setting
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