Author

Publication

1985 - Vintage Books, New York, New York (State)

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Identifiers

and 2 more
  • LibraryThing28509
  • Goodreads641601

Classifications

  • DDC659.1
  • LCCHF5823 .O36 1985

Description

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

Description

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.

Subjects

Topics

ReclamePublicitéAdvertisingCommercial artAdvertising - general & miscellaneous

Links

Other Editions

  • Ogilvy on advertisingVintage Books1985-01-01

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