Marketing- und Vertriebspower durch Sponsoring
Sponsoringbudgets Strategisch Managen Und Refinanzieren
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Author
Contributions
- Huefnagels, Dirk - Contributor
- Müller-Schwemer, Thomas - Contributor
- Sorg, Gabriele - Contributor
Publication
2007 - Springer, Dordrecht, Netherlands
Language
German
Word Count
83,250 words, Guess
Page Count
333 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivemarketingundvert00brau
- ISBN-103540295917
- ISBN-139783540295914
- OCLC Control Number828800794
- Better World Books9783540295914
and 1 more
- Open LibraryOL27072820M
Classifications
- LCCHD30.28
Description
Unternehmen wie Deutsche Telekom, HypoVereinsbank, TUI und Sponsoring-Newcomer PAYBACK refinanzieren ihr Sponsoring-Investment nicht nur, sie erzielen Gewinne, betreiben ihr Sponsoring mit messbarem ""Return On Sponsoring Investment."" Das setzt voraus, dem Sponsoring einen unternehmensstrategischen Stellenwert einzurAumen. Von der Sponsoringplanung bis zum Gewinn fA1/4r alle Beteiligten a"" dieses Buch bietet Namen, Zahlen und HintergrA1/4nde, ein praxiserprobtes Sponsoring-Management-Modell, dazu Instrumente und Checklisten. Und 12 aktuelle Best-Practice-Beispiele aus Unternehmen, Vereinen u.
Subjects
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