How to Get Your Competition Fired (Without Saying Anything Bad About Them)
Using The Wedge to Increase Your Sales
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Word Count
56,000 words, Guess
Page Count
224 pages
Identifiers
- Internet Archivehowtogetyourcomp00schw_125
- Internet Archivehowtogetyourcomp00schw
- ISBN-100471703117
- ISBN-139780471703112
- Goodreads341060
and 4 more
- Library of Congress Control Number2004017334
- OCLC Control Number56014538
- Better World Books9780471703112
- Open LibraryOL7620304M
Classifications
- LCCHF5438.25 .S3392 2005
- LCCHF5438.25.S3392 2005
Description
A six-step plan for driving a wedge between the competition and the customer For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude other competitors and, finally, switch to the salesperson's product or service. Offering real tactics, not just theory, this is the only sales strategy that really works to break the relationship between customers and the competition and bring in more business, faster than ever. Randy Schwantz (Dallas, T...
First Sentence
This book is the result of more than 10,000 hours I have spent working with salespeople.
Subjects
Other Editions
- How to Get Your Competition Fired (Without Saying Anything Bad About Them)
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