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4th ed.
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Author
Publication
1977 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
192,250 words, Guess
Page Count
769 pages
Identifiers
- Open LibraryOL4900064M
- ISBN-100070720673
- OCLC Control Number2463593
- OCLC Control Numberadvertising00wrig
- Library of Congress Control Number76043997
and 2 more
- LibraryThing4738007
- Goodreads3566430
Classifications
- DDC659.1
- LCCHF5823 .W7 1977
Subjects
Topics
Series Statement
- McGraw-Hill series in marketing
Other Editions
- Advertising
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