Creative strategy and tactics in advertising
a managerial approach to copywriting and production
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Author
Contributions
- Johnson, J. Douglas, 1918- joint author. - Contributor
Publication
1981 - Grid Pub., Columbus, Ohio, Ohio
Language
English
Word Count
81,000 words, Guess
Page Count
324 pages
Identifiers
- Internet Archivecreativestrategy0000zeig
- ISBN-100882442295
- ISBN-139780882442297
- Goodreads2064797
- Library of Congress Control Number80023899
and 2 more
- Better World BooksP8-CXE-553
- Open LibraryOL4109036M
Classifications
- DDC659.1
- LCCHF5823 .Z4
Subjects
Topics
Other Editions
- Creative strategy and tactics in advertising: a managerial approach to copywriting and production
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