Market-based assets and shareholder value
a framework for analysis
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Author
Contributions
- Marketing Science Institute - Contributor
- Shervani, Tasadduq A. - Contributor
- Fahey, Liam, 1951- - Contributor
Publication
1997 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number38301922
- Open LibraryOL52368328M
Subjects
Series Statement
- Report -- no. 97-119
Other Editions
- Market-based assets and shareholder value: a framework for analysis
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