Author

Publication

1987 - MCB University Press, Bradford, United Kingdom

Language

English

Word Count

11,000 words, Guess

Page Count

44 pages

Identifiers

  • ISBN-100861762940
  • ISBN-139780861762941
  • Open LibraryOL20627363M

Subjects

Series Statement

  • Management bibliographies & reviews -- vol.12, no.3
  • European journal of marketing -- vol.21, no.10

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