Publication

2001-07-18 - McGraw-Hill/Irwin

Language

English

Word Count

5,500 words, Guess

Page Count

22 pages

Physical Format

Paperback

Identifiers

  • ISBN-100072319801
  • ISBN-139780072518764
  • ISBN-100072518766
  • ISBN-139780072319804
  • Goodreads2149867', '192496
and 2 more
  • Better World Books9780072518764
  • Open LibraryOL9330515M

Description

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the “how” and not just the “what” and “why”. Thompson’s coverage of Michael Porter’s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.

Subjects

Other Editions

  • Crafting and Executing Strategy with PowerWeb and Concept/Case TUTOR cardPaperbackMcGraw-Hill/Irwin2001-07-18

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!