Building the innovative organization
management systems that encourage innovation
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Author
Publication
2000 - St. Martin's Press, New York, New York (State)
Language
English
Word Count
89,250 words, Guess
Page Count
357 pages
Identifiers
- Open LibraryOL18118162M
- ISBN-100312232837
- OCLC Control Number42935767
- OCLC Control Numberbuildinginnovati0000chri
- Library of Congress Control Number99059819
and 1 more
- Goodreads2469630
Classifications
- LCCHD45 .C4849 2000
Description
"This book, based on three years of INSEAD research, shows how the more innovative companies differ in such fundamental areas as organization structure, communications systems, incentives, project funding systems and so on. In all, twenty key areas of large company management are explored.". "This book will be useful to general managers, to marketing and R&D managers, to innovation project leaders, to business school teachers, and to anyone else interested in helping large companies innovate more effectively. It includes many detailed recommendations on how to improve management practices in order to help a company become more innovative."--BOOK JACKET.
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