Publication

2000 - St. Martin's Press, New York, New York (State)

Language

English

Word Count

89,250 words, Guess

Page Count

357 pages

Identifiers

and 1 more
  • Goodreads2469630

Classifications

  • LCCHD45 .C4849 2000

Description

"This book, based on three years of INSEAD research, shows how the more innovative companies differ in such fundamental areas as organization structure, communications systems, incentives, project funding systems and so on. In all, twenty key areas of large company management are explored.". "This book will be useful to general managers, to marketing and R&D managers, to innovation project leaders, to business school teachers, and to anyone else interested in helping large companies innovate more effectively. It includes many detailed recommendations on how to improve management practices in order to help a company become more innovative."--BOOK JACKET.

Subjects

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!