Trademark and Unfair Competition Conflicts
Historical-Comparative, Doctrinal, and Economic Perspectives
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Word Count
200,500 words, Guess
Page Count
802 pages
Identifiers
- Open LibraryOL28615536M
- ISBN-139781107155060
- OCLC Control Number953525420
- Library of Congress Control Number2016031771
Classifications
- LCCK7571.D67 2017
Description
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--
Subjects
Other Editions
- Trademark and Unfair Competition Conflicts: Historical-Comparative, Doctrinal, and Economic Perspectives
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