The Marvel Studios phenomenon
inside a transmedia universe
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Contributions
- Livingstone, Andrew, 1987- author - Contributor
- McKenny, Mike, author - Contributor
Publication
2016 - Bloomsbury Academic, New York, New York (State)
Language
English
Word Count
72,000 words, Guess
Page Count
288 pages
Identifiers
- Open LibraryOL30401448M
- ISBN-139781501311895
- OCLC Control Number921033683
- OCLC Control Number1106557924
- Library of Congress Control Number2015041803
Classifications
- DDC384/.806579493
- LCCPN1999.M25 F68 2016
- LCCPN1999.M25
and 1 more
- LCCPN1999.M25F68 2016
Description
"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"--
Subjects
Topics
Other Editions
- The Marvel Studios phenomenon: inside a transmedia universe
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