Author

Publication

2013 - Henry Holt and Company, New York (State)

Language

English

Word Count

76,750 words, Guess

Page Count

307 pages

Identifiers

and 1 more

Classifications

  • DDC384
  • LCCP96.E25 E53 2013

Description

Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.

Subjects

Other Editions

  • Blockbusters: hit-making, risk-taking, and the big business of entertainmentHenry Holt and Company2013-01-01
Show 3 more editions

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