Treasure hunt
inside the mind of the new global consumer
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Contributions
- Butman, John. - Contributor
Publication
2006 - Portfolio/Penguin Group, New York, New York (State)
Language
English
Word Count
66,750 words, Guess
Page Count
267 pages
Identifiers
- Open LibraryOL23064246M
- ISBN-101591841232
- OCLC Control Number67945675
- OCLC Control Numbertreasurehuntinsi0000silv
- Library of Congress Control Number2006043548
and 2 more
- Goodreads34599
- LibraryThing4039906
Classifications
- DDC658.8/342
- LCCHF5415.32 .S557 2006
Alternate Titles
- Treasure hunt inside the mind of the new consumer
Description
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations.
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