Diluting beliefs about family brands
when brand extensions have a negative impact
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Author
Contributions
- Loken, Barbara - Contributor
- Marketing Science Institute - Contributor
Publication
1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number26865481
- Open LibraryOL52781195M
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 92-122
Other Editions
- Diluting beliefs about family brands: when brand extensions have a negative impact
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