Author

Contributions

  • Gilly, Mary C. - Contributor

Publication

2002 - Marketing Science Institute, Cambridge, MA, Massachusetts

Language

English

Word Count

12,750 words, Guess

Page Count

51 pages

Identifiers

Alternate Titles

  • Dot comq
  • Dimensionalizing, measuring, and predicting quality of the e-tail experience

Subjects

Series Statement

  • Working paper series -- no. 02-100
  • Report (Marketing Science Institute) -- no. 02-100

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