Balancing co-marketing alliances for effectiveness
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Author
Contributions
- Sengupta, Sanjit - Contributor
Publication
1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
8,000 words, Guess
Page Count
32 pages
Identifiers
- OCLC Control Number26678728
- Open LibraryOL44936585M
Classifications
- LCCHF5415.13 .B76 1992
Subjects
Topics
Series Statement
- Report -- no. 92-120
- Report (Marketing Science Institute) -- no. 92-120.
Other Editions
- Balancing co-marketing alliances for effectiveness
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