Consumer behavior
concepts and applications
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Contributions
- Della Bitta, Albert J., joint author. - Contributor
Publication
1979 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
136,250 words, Guess
Page Count
545 pages
Identifiers
- Internet Archiveconsumerbehavior00loud
- ISBN-100070387532
- ISBN-139780070387539
- Library of Congress Control Number78011083
- OCLC Control Number4495345
and 1 more
- Open LibraryOL4723509M
Classifications
- DDC658.8/34
- LCCHF5415.3 .L68
Subjects
Topics
Places
Series Statement
- McGraw-Hill series in marketing
Other Editions
- Consumer behavior: concepts and applications
Show 3 more editions
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