Publication

1982 - Harper & Row, New York, New York (State)

Language

English

Word Count

188,000 words, Guess

Page Count

752 pages

Identifiers

  • Internet Archivemarketing00mcda
  • ISBN-100060443596
  • ISBN-139780060443597
  • Goodreads3614160
  • Library of Congress Control Number81007148
and 2 more
  • Better World Books9780060443597
  • Open LibraryOL4261438M

Classifications

  • DDC658.8/00973
  • LCCHF5415.1 .M38 1982
  • LCCHF5415

Subjects

Other Editions

  • MarketingHarper & Row1982-01-01

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